Breaking Through the Noise – An Approach to Differentiating Your Business

In this presentation to the BPI Theater at BIO on Wednesday, 5 June 2019, Kiran Chin introduced MKA Insights, a new firm focused on helping bioprocess, life science, clinical diagnostics, and gene therapy companies accelerate their growth. Although there’s no shortage of information on data processes, Chin has found that many companies neglect fundamentals that drive commercialization strategies. Many executives dive in without asking basic questions — ones that Chin brings to the fore: Why do we exist? What are our capabilities? What technology do we feel is our competitive advantage? What is the unmet need? What customer challenges are we trying to solve? What do people want to purchase? Are there smaller niches we can target rather than one large audience?

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